Mr. Kenneth L. Chamberlain
During and after his career with the Pacific/Asia Travel Association (PATA), Kenneth Chamberlain demonstrated his commitment to the environment and played a leading role in putting the tourism industry on the path to sustainability. He joined PATA in 1974 as Director of Development, and he was one of the first professionals to view tourism as a potentially damaging activity for the environment. He worked towards better integration of environment and development and took steps to implement more sustainable tourism long before the concept became popular. He helped raise environmental awareness within the tourism industry by organizing, with Europa Nostra, a series of Tourism and Heritage Conferences in Asia and the Pacific. Appointed CEO of PATA in 1979, he played a leading role in the creation of the PATA Foundation, which promotes and financially supports sustainable tourism projects in Asia and the Pacific. In 1990, he became Executive Director of the PATA Foundation concentrating on capacity building and demonstrating how to make conservation an integral part of development. He has cooperated with organizations such as UNESCO, the World Tourism Organization and UNEP on a purely voluntary basis as an expert resource in workshops, seminars, writing articles and by providing advice. He is currently an advisor to UNEP, a member of the World Tourism Organization Advisory Council, a Trustee of the PATA Foundation and advisor to the Himalaya Environmental Foundation.