H. R. H. Prince Bernhard of the Netherlands
In 1961 His Royal Highness Prince Bernhard of The Netherlands founded the World Wildlife Fund (WWF). He was president of WWF for 15 years, and during this period developed it into an influential global organisation and the largest worldwide non-governmental organisation in the field of nature onservation. He has successfully raised funds to finance conservation activities and projects in all countries where WWF is active. He is also President of WWF-Netherlands and in that capacity launched a television fundraising campaign in the Netherlands in 1977 which raised six million Swiss Francs for WWF funded projects. A television programme in 1987 raised over 100.000 new members for WWF-Netherlands. 30 years after the founding of WWF, Prince Bernhard continues actively to convey with great enthusiasm the message of conservation through those active in the field of nature conservation and numerous radio and TV presentations.