Starkist Seafood Company
In 1990 Starkist Seafood, the world's largest tuna fish canner, announced that it would no longer sell tuna with dolphin. As a result of this decision, 75% of the USA canned tuna market turned "dolphin safe" almost immediately.
Asian and European canners have recently followed this example. Prior to this action many Pacific tuna fishing fleets intentionally dropped their nets on dolphins because in some areas tuna swim under schools of dolphin. This fishing technique, known as "setting on dolphin", was responsible for some 100,000 dolphin deaths every year. Starkist is also actively encouraging foreign nations to use only "dolphin safe" fishing methods, and is supporting the United Nations' call for a global ban on driftnet fishing.